events data
timing - it's everything
Well met communications depend on good targeting. Aiming the right content at the right people is something most companies are getting better at but often still lacking is that crucial element - timing. A bit like a ruining a good joke by telling it badly.
Specific life events drive specific purchase behaviour and you can make the most of those sales (and retention) opportunities with signals.
Unfortunately sometimes that behaviour is less about spending and more about avoiding paying! signals risk helps you to identify when people have moved to make sure you can follow-up gone aways quickly and put names to occupiers.
signals
signals takes the guesswork out of targeting your campaigns, catching your audience at exactly the right time for key events such as having a baby, celebrating children's birthdays or moving house. By using event data effectively you can typically expect a two to three times better response rate.
Its success rests on proven data sources and our ability to interpret and apply them. Data are sourced exclusively through key industry partners and when combined with our responsive technology, expertise and know-how signals gives you hassle-free access to key events.
Our current suite of products includes signals - moving house, signals - new baby and signals - kid's birthday.
signals risk
signals risk allows credit managers to identify exactly when people have moved. The result is more efficient follow up of gone aways and improved opportunities to collect debt associated with a property.
For example in utilities and telecoms a significant proportion of bad debt comes from people moving house and with little opportunity to validate when a move has taken place and who your new customer is you can find yourself very much in the dark.
But signals risk is not just limited to gas, electricity, water and telecommunications. Debt Collection Agencies and Local Authorities among others will find signals risk to be a valuable tool when it comes to recovering debt.
