brain powered marketing
Traditional Direct Marketing is losing its edge as today's consumers access more information via more channels than ever before. Plus they're smart enough to know you hold a lot of data about them. Consequently, just as they'd expect people who know them to remember things about them (and use it intelligently), so they expect it of a brand.
With the pace of technological change and increase in expectation come a number of tricky issues; more data, more creative elements, more things to coordinate internally, more activity to marry together when facing your customer. You may well still be battling with the basics when you desperately want to embrace the opportunity.
Digital Brain from Jaywing gives you the capability to deliver intelligent marketing and meet those consumer expectations. Digital Brain is the real time integration of digital, direct and data. With it you have the possibility of creating unique contact strategies for each individual you communicate with across channels.
When you interact with real people yourself, you decide what you want to achieve, you receive input from all of your senses; you recall previous experiences and knowledge, you tailor your thoughts and approach depending on the person's reactions and you decide what to do. With Digital Brain you can develop structured contact strategies, use your knowledge of customers from your numerous databases - your corporate memory - interact with customers across a range of channels, infer and exchange information in real time and decide what to do dynamically to communicate intelligently with your current and potential customers.
And by continually refining every decision behind every interaction you build from wherever you are able to start and ensure your communications just get better and better.
interact - customer touch points
Take input from your customers via all channels.
think - contact strategies
Using analytics to determine what the likely course of your conversations will be with your customers.
recall - data access, retrieval and reporting
The management, access and retrieval of your data to create your corporate memory and help you figure out what you already know about an individual to help you refine the course of your conversation.
decide - decision engine
Decide in an instant what to do and say next, using what you know now. Determining the content and the channel based on up to the minute information.
do - communications delivery
Deliver your message sensitively and intelligently.
