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Econometric modelling allows you to look at the relationships between the big influences on your business performance rather than looking at individual customer behaviour.
So if you are looking to establish the relationship between advertising spend and sales, product price and sales or even to forecast the future size of your customer base, we have the tools and expertise to help.
And if you extend a credit line, econometric modelling is used to refine and stress test bad debt forecasts, incorporating data from BOE interest rates and insolvency figures through to changes in total card spend, mortgage equity withdrawals and unemployment rates.
