Covering your transactional website in the cyberspace equivalent of barbed wire may help prevent fraud, but how do marketers strike a balance between stimulating legitimate sales and online security? Jane Crossley offers her opinion.
The proliferation of personal information management services is having a profound impact on CRM. So is it time for organisations to implement a volunteered personal information (VPI) strategy?
If real-time consumer insight has the potential to have such a significant impact on the media industry, its application in the wider marketing landscape is even more impressive.
