news
Thomas Cook Financial Services has appointed the data specialist, Jaywing (a member of Digital Marketing Group plc), to develop and grow its position as the UK's favourite provider of travel-related financial products for customers, using personal marketing platform, "Digital Brain". Fellow Digital Marketing Group member, Inbox, will develop a microsite and provide email fulfilment for the initial campaign.
Thomas Cook is a leader in providing foreign exchange, credit cards and travel insurance, offering some of the best deals available on the market today. For example, the Thomas Cook Credit Card is unique in not only offering commission-free transactions whilst abroad, but also, commission-free cash withdrawals and three months interest-free credit on all Thomas Cook purchases, such as holidays, flights, currency, insurance and holiday extras.
To take this growth to the next level, Thomas Cook has appointed data specialist, Jaywing to generate best-in-class tactical activity to assist in acquiring more customers, and ensure existing customers develop a deeper relationship with the market-leading travel brand. The initial project involves the rapid development of a piece of activity that will drive consumers to a microsite with e-mail fulfilment created by Inbox.
Mark Nancarrow, Managing Director of Thomas Cook Financial Services, said: "We are delighted to have Jaywing on board. I am particularly impressed by their ability to combine immediate action with a long-term vision for our business. The team is both professional and determined in its desire to deliver results".
Andy Gardner, founding partner of Jaywing, commented: "Thomas Cook is a huge global brand with a fantastic offer and we're excited by this opportunity. Working with Thomas Cook in a manner that suits us perfectly is icing on the cake - we enjoy nothing more than a set of challenging time scales and a responsive client to deliver measurable results quickly."
Matt Ramsay, Managing Director of Inbox, added: "We're looking forward to collaborating with our Digital Marketing Group partner, Jaywing, in bringing digital, direct and data together to help Thomas Cook continue to grow their travel money offer."
Jaywing will work alongside Thomas Cook's internal financial services product team and its cross-business marketing team, as well as working with Thomas Cook's marketing agencies on the development of specific campaigns. Thomas Cook announced last week it is reviewing its main creative account, and will shortly make a decision on a new rostered direct marketing agency.
