 By introducing a greater degree of customer insight to Swinton, this project will bring efficiencies across many parts of the organisation; from the direct marketing team to our call centre and branch network. We've been delighted at how the JaywingDMG team has shared its innovation and experience with us over a series of initiatives over the last three years, and we're confident this approach will have a substantial impact on our future acquisition levels. Andy Mills, Customer Information Manager at Swinton
 The energetic training style and interactive content ensured that team members of all levels felt comfortable and confident. JaywingDMG took a holistic view of our business, not just from a training angle. They shared some useful recommendations on how we could improve productivity across the operation, increasing the number of calls handled by 56% overall. We were particularly impressed with how easily the trainers integrated into our organisation with no disruption or 'hand holding', in spite of the short project timescales.
Sian Pryce, Managing Director of Moorhouse Group Ltd. Delegate Feedback: "I enjoyed it because it was interactive and encouraged us to join in." "I found the training a good mix of formal and informal styles, which was good at keeping concentration levels high." "The training style was beneficial for me as I felt comfortable in the training environment. Confidence is a key factor and I felt more confident." I will put this into practice by… "Having a structure so call flows look professional using effective questioning to meet clients needs" "Improving conversion rates, challenging objections more, and closing there and then." “Personally, I will overcome objections more easily, be more quick thinking and assertive with the client.”
 JaywingDMG has demonstrated that our application data can be used for better targeting within our customer acquisition programme, to powerful effect. The team has shown its commitment to achieving the best possible return for us by sharing some of the investment risk from these types of activities, giving us complete confidence to hand over a significant proportion of our marketing budget. With JaywingDMG's wealth of experience in the insurance sector, we look forward to benefiting from this intelligent approach to acquisition. Rebecca Donohue, Head of Marketing, Carole Nash
 The continued success of our campaigns aimed at connecting with people who have moved has made a significant impact in the levels of people registering to vote. Working with Jaywing has made the difference between a one off trial and an ongoing direct campaign which provides value for our investment, whilst helping us to deliver on our remit. We've even received feedback from the general public, demonstrating how the mail pack is well received, especially after the often stressful activity of moving home. Providing members of the public with an easy way to register at their new address helps to show the work of the Electoral Commission in a positive light. We hope to continue to work with Jaywing because of the way in which the campaign is refined each year, delivering even greater results, and continued return on investment. The introduction of Northern Ireland to our latest campaign is in part testament to the success of this activity. Before the Electoral Commission began to work with Jaywing, no such activity took place. The work demonstrates an excellent marriage of a commercial product with a previously unfulfilled client need.
The decline in voter numbers over the past few years has been well documented. A campaign such as this, whilst perhaps not providing the political impetus to vote, provides the mechanism to register. This provides the general public the opportunity to exercise their right to vote. Clinton Proud, Campaigns Manager, The Electoral Commission
|
