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By introducing a greater degree of customer insight to Swinton, this project will bring efficiencies across many parts of the organisation; from the direct marketing team to our call centre and branch network.  We've been delighted at how the JaywingDMG team has shared its innovation and experience with us over a series of initiatives over the last three years, and we're confident this approach will have a substantial impact on our future acquisition levels.

Andy Mills, Customer Information Manager at Swinton



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